Aorta Sales

Client required culturally sensitive sales improvement training for both new business sales and account management staff (hunting and farming), across seven European countries.

Situation

• Client was experiencing a decline in sales volume an increase in customer complaints and as a cause or effect reported significant decline in staff morale and motivation.

Solutions

• Aorta Sales quickly undertook a focused programme of sales training, orientated towards specific needs of the individual subsidiary companies delivered in local language.

• At the request of local subsidiary management Aorta adapted the centrally specified materials to focus on the primary in country competitors facilitating ‘over coming objections’ workshops and practical sessions on ‘overcoming price objections’.

Clients said:

• “Excellent trainer that focused on the key points”

• “Thank you for getting us out of the box”

• “John Bycroft was a great instructor”

• “The instructor is very communicative, smart, and open minded.  We really needed such training.”